Vision

Thorughout our daily lives, we face a variety of problem, that we need to find a solution to. In this case, I will be solving the ongoing issue of the overly priced commission that real estate agents receive.

- YOU create your listing.

- WE syndicate it to approximately 450 sites including Zillow, Trulia & the MLS.

- WE give you the tools you need to share your listing, negotiate offers & go under contract.

- WE track your progress & offer support every step of the way with our local team of independently operated real estate experts.

- YOU close on your home & profit like the pros.

Our easy-to-follow instructions make the process of renting your own home clear and simple. Our team of independently operated licensed real estate experts are there to guide and support you, all the way through closing.

In a Rent.com survey released this month, 41 percent of property owners and managers noted seeing an increase in millennial renters over the past year. This observation from landlords seems to support what many market analysts have been reporting: Millennials are foregoing homeownership for renting. In fact, the Census Bureau reports that homeownership of Americans ages 25 to 34 has declined nearly 8 percent since 2006.

What is motivating the younger generation to send a rent check over a mortgage payment?

1. Purchasing a home means acquiring more debt. The most obvious reason millennials are opting to rent is the crippling debt many find themselves with in their early 20s. According to the Institute for College Access & Success, 7 in 10 college students who graduated in 2012 have student loan debt. The average amount: a staggering $29,400 – and many others graduate even deeper in the hole. The amount of student loan debt has increased an average of 6 percent per year since 2008, and there is no sign of the trend stopping.

2. Apartment life is more affordable than owning a home. In addition to the upfront cost of a down payment and a mortgage, managing a house comes with a lot of additional costs: Homeowners must pay property tax, maintenance and repairs, utilities and perhaps even association fees on top of their mortgage. An apartment requires rent and utilities, which is much more manageable for a millennial on a tight budget.

3. To maintain flexibility and freedom. Recent college graduates want to have the freedom to move around. They're just beginning their careers and haven't decided when and where to settle. For this reason, renting an apartment instead of moving right into homeownership is often the smarter choice.

Literature Review

Although there is no exact competitor in my field, there are individuals in similar firms that pose a threat to my business concept. As of now, my largest competitor is a company known as SQFT that specializes in selling properties by eliminating the physical presence of real estate agents. The app SQFT, requires sellers to sign a contract and then offers their services in return asking for a 1% commission fee. In constrast to this concept, the nationwide real easte comission rate stands at 6%. The difference in rates among SQFT and all other real estate companies is remarkable, however, I plan to have an even more advantageous strategy than that. My companies plan of action is to rent out properties to the public without needing an agent to be present in the process. Instead of charging the renter a standard over priced deposit, I intend to eliminate that overall cost. The cost will in return be given to a local property expert who will hold the job title of a licensed agent. Select individuals will be recruited, reducing the amount of agents in a particular location and will be paid on an hourly basis.